FinTech · Seed
Lopay
55 Pieces of Coverage in the First Month
Card payment platform Lopay is on a mission to help the millions of self-employed and micro-business owners in the UK keep more of the money they earn, by making card transactions cheaper. New to the fintech scene, Lopay tasked Transatlantic with building its brand awareness amongst potential customers and the investor community. We kickstarted with a tactical fundraise announcement, sharing the news of Lopay's £6m seed round through an exclusive piece with Sky News. We then launched a hard-working press office that positioned Lopay as a leading small business champion. Within our first month, we achieved more than 55 pieces of coverage in national and regional media for a data-led Christmas trading story, as well as multiple interview and commentary slots for Lopay's founder, Richard Carter.
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Marketplace · Press Office
Faire
View case study →World's First Digital Wholesale Market
Transatlantic runs a hard-working press office for Faire – the world's first digital wholesale marketplace. We cover everything from handling Faire's company news announcements and profiling of its top executives, through to creative campaigning that highlights the vibrant, thriving independent retail community in the UK. We've landed top tier coverage for the brand, including broadcast segments with BBC Radio 4 and Sky News, as well as hits in influential titles such as The Times, Metro, The Mirror and The Express.
$30M Seed — 56 Pieces Worldwide
CuspAI is a UK startup that makes algorithms for designing new materials. Transatlantic announced its $30 million seed round making it one of the hottest funding stories of 2024. With supportive quotes from the Godfather of AI, Geoffrey Hinton, chief AI scientist at Meta and an impressive range of investors led by Hoxton Ventures, we secured an exclusive with Bloomberg, followed by articles in TechCrunch, Sifted, Fortune, City AM, London Evening Standard, Wall Street Journal and Het Financieele Dagblad and ANP in the Netherlands, equalling a total of 56 pieces worldwide.