FinTech · Narrative
Wagestream
Redefining Financial Wellbeing for the Modern Workforce
Financial wellbeing provider Wagestream led the payroll revolution by creating a way to let employees access their pay before payday. However, telling its story and differentiating the proposition from the murky world of payday loans was a challenge, so Wagestream approached Transatlantic to develop a powerful new narrative and messaging framework for the brand, emphasising the virtues of its proposition in improving peoples' financial resilience – a positioning that has been at the heart of Wagestream's communications strategy ever since.
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Marketplace · Press Office
Faire
View case study →World's First Digital Wholesale Market
Transatlantic runs a hard-working press office for Faire – the world's first digital wholesale marketplace. We cover everything from handling Faire's company news announcements and profiling of its top executives, through to creative campaigning that highlights the vibrant, thriving independent retail community in the UK. We've landed top tier coverage for the brand, including broadcast segments with BBC Radio 4 and Sky News, as well as hits in influential titles such as The Times, Metro, The Mirror and The Express.
$30M Seed — 56 Pieces Worldwide
CuspAI is a UK startup that makes algorithms for designing new materials. Transatlantic announced its $30 million seed round making it one of the hottest funding stories of 2024. With supportive quotes from the Godfather of AI, Geoffrey Hinton, chief AI scientist at Meta and an impressive range of investors led by Hoxton Ventures, we secured an exclusive with Bloomberg, followed by articles in TechCrunch, Sifted, Fortune, City AM, London Evening Standard, Wall Street Journal and Het Financieele Dagblad and ANP in the Netherlands, equalling a total of 56 pieces worldwide.